Friday, 17 October 2014

Mallzee Must-Haves (or 3 Ways to Wear a Fedora)

A little while ago, a little birdie told me about Mallzee, a personal shopping app which gathers the wares from tons of top online, high street and designer outlet brands together for your retail pleasure... Disclaimer: it's a tiny bit addictive. You can customise your browsing by brand, item type, colour and budget (as well as tapping in specific search terms yourself), save and share your faves, and even receive alerts the minute anything from your wishlist drops in price so you can snap it up on the spot! Genuinely probably as close to carrying a teeny tiny personal stylist in your pocket as is currently possible...

In fact, if you're having trouble ticking any troublesome items off your AW14 must-have list, I defy you not to find them on here, whether you're still desperately seeking the perfect pink coat (or you've turned to tangerine instead)...
Mallzee, Pink Coat, Orange Coat, Personal Shopping App, iPhone, iPad, iTunes, John Lewis, Boohoo, Pull & Bear, AW14, UK Fashion Blog, London Style Blogger, Sam Muses

or a touch of tartan is more your bag/umbrella/hairband...
Mallzee, Tartan, Personal Shopping App, iPhone, iPad, iTunes, Mini Skirt, Umbrella, Hair Band, John Lewis, Forever 21, New Look, AW14, Fashion Blog, UK Style Blogger, London

So... just for fun*, I decided to bring a few of my must lust-have Mallzee finds together to create fantasy outfits representing three of the key looks I'm championing this season: '70s folk, the triple check and vintage winter pastels (fedora-fest entirely unintentional... just. could. not. resist...)

'70s Folk

Mallzee, Personal Shopping App, iPhone, iPad, iTunes, River Island, Burgundy Fedora, Ghost, John Lewis, Folk, '70s, Boho, Drop Hem, Drop Waist, Red Dress, Dorothy Perkins, Over-the-knee Boots, Miss Selfridge, Gilet, UK Style Blog, London Style Blogger, AW14, How to Wear, Outfit Ideas, Styling Inspiration, Sam Muses
Dress: Ghost at John Lewis, Gilet: Miss Selfridge, Boots: Dorothy Perkins, Hat: River Island (All via Mallzee)


Yep, the over-the-knee boot is back... and I am itching to give mine a bondage-to-boho makeover with a folky smock-style frock like this one...


Just Triple Checking (Again...)

Mallzee, Personal Shopping App, iPhone, iPad, iTunes, ASOS, Chain Fedora, River Island, Check Coat, Boyfriend Style, Crombie, Blanket Cape, Blanket Coat, Tartan, New Look, Mom Jeans, Miss Selfridge, White Shirt, Monsoon, Check Trainers, Lacoste, High Tops, UK Style Blog, London Style Blogger, AW14, How to Wear, Outfit Ideas, Styling Inspiration, Sam Muses
Coat: River Island, Blanket Cape: New Look, Shirt: Monsoon, Mom Jeans: Miss Selfridge, Trainers: Lacoste, Hat: ASOS (All via Mallzee)


Always on the lookout for new ways to mix and match my favourite prints and pieces, I loved the idea of layering this tartan blanket cape over a checked crombie coat, throwing them over clean-cut, relaxed separates to max out the effortlessly chic borrowed-from-the-boyfriend vibe...


Vintage Winter Pastels

Mallzee, Personal Shopping App, iPhone, iPad, iTunes, River Island, Pastel Blue Fedora, Baby Blue, Floral Duster Coat, '60s, Glamorous, Glamorous.com, Floral Shift Dress, Carpet Print, Miss Selfridge, Roll Neck Jumper, Polo Neck, The Outnet, TheOutnet.com, White Ankle Boots, Sale, UK Style Blog, London Style Blogger, AW14, How to Wear, Outfit Ideas, Styling Inspiration, Sam Muses
Dress: Glamorous, Jumper: Miss Selfridge, Hat and Coat: Both River Island, Boots: The Outnet (All via Mallzee)

It may be autumn, but, on Mallzee as on the catwalks, florals continue to bloom, and pastels to proliferate... The perfect pairing to embrace when getting involved in this season's '60s love-in, with a roll-neck layered underneath your mini-shift and duster coat to keep out the chills... and, yep, thanks to the powers of Mallzee, I even found a pastel fedora to tie in with this look... time to say goodbye/hello to the winter blues!


Have you tried Mallzee? Which trends are you trademarking this season?


*and for the purposes of entering Mallzee's blogger competition...




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